Datawrapper vs Tableau which is the best Data Visualization Tool

Datawrapper vs Tableau are two prominent tools that cater to different needs and preferences. This comprehensive comparison will help you understand the strengths and weaknesses of each, guiding you to the best choice for your specific requirements.

Introduction to Datawrapper and Tableau


Datawrapper is a straightforward and user-friendly data visualization tool designed to create simple, clear, and embeddable charts, maps, and tables. It is particularly popular among journalists, researchers, and content creators who need to quickly produce visualizations without extensive technical knowledge.

Key Features:

  • Easy-to-use interface
  • Variety of chart types (bar, line, pie, etc.)
  • Interactive maps and tables
  • Customizable design options
  • Embeddable visualizations
  • No coding required


Tableau is a powerful and comprehensive data visualization platform that caters to a wide range of users, from individual analysts to large enterprises. It offers advanced analytics capabilities, robust data integration, and extensive customization options, making it a preferred choice for data professionals.

Key Features:

  • Advanced data analytics and visualization
  • Wide range of chart types and customization
  • Interactive dashboards
  • Strong data integration capabilities
  • Extensive support for different data sources
  • Requires some level of technical expertise

Comparison Table: Datawrapper vs Tableau

Feature Datawrapper Tableau
Ease of Use Very easy to use, no coding required Moderate to high, requires some training
Customization Limited customization options Extensive customization available
Chart Types Basic charts (bar, line, pie) Wide range including advanced chart types
Data Integration Basic CSV and Excel uploads Supports multiple data sources (databases, cloud, etc.)
Interactivity Simple interactivity (hover effects) Advanced interactivity and dashboard actions
Cost Freemium model, affordable pricing tiers Higher cost, subscription-based
Collaboration Basic collaboration features Strong collaboration and sharing capabilities
Use Case Ideal for journalists, researchers, and bloggers Ideal for data analysts, business intelligence, and enterprise use
Deployment Web-based Desktop, Server, and Online versions
Learning Curve Low Moderate to high

Detailed Comparison

Ease of Use

Datawrapper: Datawrapper excels in ease of use with its intuitive interface. Users can create charts by simply uploading data and selecting chart types. No coding skills are needed, making it accessible for beginners and those with limited technical knowledge.

Tableau: Tableau, while user-friendly, requires some training to fully leverage its capabilities. The drag-and-drop interface simplifies the process, but the extensive features and options can be overwhelming for new users. Tableau offers comprehensive training resources and community support to help users get up to speed.


Datawrapper: Datawrapper provides basic customization options, allowing users to adjust colors, fonts, and labels. While it ensures visual consistency and simplicity, it may not satisfy users needing extensive customization for complex visualizations.

Tableau: Tableau shines in customization, offering extensive options to tweak nearly every aspect of a visualization. Users can create highly customized dashboards and reports, catering to specific business needs and aesthetic preferences.

Chart Types

Datawrapper: Datawrapper offers a range of basic charts like bar, line, and pie charts, as well as maps and tables. It focuses on simplicity and clarity, which is ideal for straightforward data presentations.

Tableau: Tableau supports a wide variety of chart types, including advanced options like treemaps, heat maps, and Gantt charts. This variety allows for more complex data representation and deeper insights.

Data Integration

Datawrapper: Datawrapper supports basic data integration, allowing users to upload data from CSV and Excel files. It is suitable for small datasets and quick visualizations.

Tableau: Tableau’s strength lies in its robust data integration capabilities. It connects to numerous data sources, including databases, cloud services, and spreadsheets. This makes it ideal for handling large datasets and complex data environments.


Datawrapper: Datawrapper provides simple interactivity such as hover effects and clickable elements. It enhances user engagement but is limited compared to more advanced tools.

Tableau: Tableau offers advanced interactivity, enabling users to build interactive dashboards with actions like filtering, highlighting, and drill-downs. This interactivity is crucial for in-depth data exploration and presentation.


Datawrapper: Datawrapper operates on a freemium model, offering free access to basic features and affordable pricing tiers for premium features. This makes it accessible to individuals and small organizations.

Tableau: Tableau follows a subscription-based pricing model, which can be relatively high, especially for enterprise use. However, the extensive features and capabilities justify the investment for many organizations.


Datawrapper: Datawrapper includes basic collaboration features, allowing users to share and embed visualizations. It is sufficient for small teams and individual projects.

Tableau: Tableau excels in collaboration, providing strong sharing and collaboration capabilities. Teams can work together on dashboards, share insights, and publish reports within an organization, facilitating better data-driven decision-making.

Use Case

Datawrapper: Datawrapper is ideal for journalists, researchers, and bloggers who need to create quick, clear, and embeddable visualizations. Its simplicity and ease of use make it perfect for these audiences.

Tableau: Tableau is best suited for data analysts, business intelligence professionals, and enterprises. Its advanced features and robust data handling capabilities make it a powerful tool for in-depth data analysis and business reporting.


Datawrapper: Datawrapper is a web-based tool, accessible from any device with an internet connection. This makes it convenient for remote work and collaboration.

Tableau: Tableau offers multiple deployment options, including Desktop, Server, and Online versions. This flexibility allows organizations to choose the best setup for their needs, whether on-premises or in the cloud.

Learning Curve

Datawrapper: Datawrapper has a low learning curve, making it easy for new users to start creating visualizations quickly. Its simplicity is one of its main advantages.

Tableau: Tableau has a moderate to high learning curve due to its extensive features and capabilities. However, with proper training and practice, users can become proficient and leverage its full potential.

FAQs About Datawrapper and Tableau

Q1: Can I use Datawrapper for free?

A: Yes, Datawrapper offers a free plan with basic features. For advanced features and customization, paid plans are available.

Q2: Is Tableau suitable for small businesses?

A: Yes, Tableau is suitable for small businesses, though the cost may be a consideration. Tableau offers different pricing tiers, including Tableau Public, which is free but has limitations.

Q3: Can Datawrapper handle large datasets?

A: Datawrapper is designed for smaller datasets and quick visualizations. For handling large datasets and complex data environments, Tableau is a better choice.

Q4: How does Tableau integrate with other data sources?

A: Tableau integrates with numerous data sources, including SQL databases, cloud services (like AWS, Google Cloud, and Azure), Excel, and CSV files. This makes it versatile for various data environments.

Q5: What kind of support and resources are available for learning Tableau?

A: Tableau offers extensive support and learning resources, including online courses, tutorials, community forums, and official documentation. These resources help users at all levels improve their skills.

Q6: Can I create interactive dashboards with Datawrapper?

A: Datawrapper allows for basic interactivity, such as hover effects. For more advanced interactive dashboards, Tableau is a better choice.

Q7: How secure is my data with Datawrapper and Tableau?

A: Both Datawrapper and Tableau prioritize data security. Datawrapper uses secure servers and encryption, while Tableau offers robust security features, especially with Tableau Server and Tableau Online.

Q8: Do I need coding skills to use Datawrapper or Tableau?

A: No coding skills are required to use Datawrapper. Tableau also does not require coding for most tasks, but advanced users can leverage scripting and programming for more complex analyses.

Q9: Can I embed visualizations created with Datawrapper and Tableau on my website?

A: Yes, both Datawrapper and Tableau allow you to embed visualizations on websites. Datawrapper provides simple embed codes, while Tableau offers more advanced embedding options.

Q10: How do I choose between Datawrapper and Tableau?

A: Choose Datawrapper if you need a simple, easy-to-use tool for quick visualizations with basic interactivity. Opt for Tableau if you require advanced analytics, robust data integration, extensive customization, and interactive dashboards.


Choosing between Datawrapper and Tableau depends on your specific needs and use cases. Datawrapper is an excellent choice for those who need a straightforward, quick, and easy-to-use tool for creating simple visualizations. It is particularly well-suited for journalists, researchers, and content creators who prioritize ease of use and accessibility.

On the other hand, Tableau offers a comprehensive and powerful platform for data professionals who need advanced analytics, robust data integration, and extensive customization options. It is ideal for data analysts, business intelligence professionals, and enterprises that require detailed and interactive dashboards and reports.

By understanding the strengths and weaknesses of each tool, you can make an informed decision that best fits your data visualization needs.

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